Cốc Cốc is expanding into the EdTech space with innovative AI-powered products. We are looking for a data-driven and growth-oriented Performance Marketing Executive to drive user acquisition, optimize marketing campaigns, and accelerate the growth of our educational products.  

 

As a Performance Marketing Executive for Team EdTech, you will plan, execute, and optimize multi-channel performance marketing campaigns while leveraging data and insights to maximize campaign effectiveness and business growth.  

 

JOB DESCRIPTION 

 

Campaign Management & Optimization  

 

• Set up and manage advertising campaigns on Facebook Ads, TikTok Ads, and Google Ads.  

• Monitor and optimize campaign performance based on key metrics such as CPM, CTR, CPC,   CPA, and ROAS.  

• Manage advertising budgets to ensure efficient spending and performance.  

• Conduct A/B testing on targeting, campaign structure, and creatives to improve results.  

 

Data Analysis & Reporting  

 

• Track and analyze campaign performance data  

• Prepare regular reports and propose optimization or scaling strategies  

• Ensure conversion tracking systems operate accurately. 

 

Cross-team Collaboration  

 

• Work closely with the Content and Design teams to develop effective ad creatives. 

 

JOB REQUIREMENTS 

 

Required qualifications:  

 

• Bachelor's degree in Marketing, Business Administration, Communications, or a related field. 

• 1–2 years of experience in Performance Marketing / Paid Ads (Meta Ads, TikTok Ads, Google Ads)  

• Strong analytical skills and a data-driven mindset.  

• Able to use Google Analytics (GA), Meta Ads Manager to track and report. 

 

Preferred qualifications:  

 

• Experience running ads for Mobile Apps, Edtech, or E-commerce.  

• Good planning, researching skills.  

• Good presenting problems and verbal communication skills.  

• Good in English communication skills.  

 

HIRING PROCESS: 

 

Phone Screening > Home Assignment > Onsite Interview > Offering 

 

WHY YOU'LL LOVE WORKING FOR CỐC CỐC: 

 

Few countries have local challenges in search and browser space. Vietnam is one of those countries thanks to Cốc Cốc. There are a lot of challenges in competing against dominant global players, but also lots of rewards when we succeed. 

 

Professional growth: 

 

• What we are doing is difficult. This is why there are a lot of opportunities for you to learn and grow with support from a mix of the learning & development programs. 

• You will work alongside talented team members who have a unique skill set and expertise in this market. 

• Coc Coc is a Vietnamese company, but you will be working in an international environment with team members/partners/customers who are local and international. 

 

Compensation and benefits: 

 

• Attractive salary and bonus scheme with 13th month salary. 

• Performance review twice/year. 

• Special annual leave policy with a minimum of 20 days/year (including 1 day off on your birthday). 

• Great Trade Union benefits for your important life events such as birthday, marriage, newborn child…. 

• Periodic medical checkup, Health Insurance & Health/Social Insurances. 

 

Working environment:  

 

• A culture of flexibility and responsibility, no dress code and annual Work from Home policy. 

• Exciting internal events to help you understand the whole business and make you part of the Cốc Cốc family. 

• Modern and cozy kitchens with plenty of snacks and coffee/tea bars every day, to make sure the energy level is high when you need it. 

• There are many interesting hobby clubs to share your non-professional passions like English Club, Yoga, Football and many other clubs are forming.