Cốc Cốc is expanding into the EdTech space with innovative AI-powered products. We are looking for a creative and results-driven Performance Content Executive to develop high-impact content that drives user acquisition and business growth. 

 

As a Performance Content Executive for Team Edumina, you will bridge the gap between creative storytelling and data-driven marketing to scale our educational products from 0 to 1. 

 

JOB DESCRIPTION 

1. Strategy & Content Planning

 

• Collaborate closely with the Performance Lead/Manager to translate business objectives (Leads, Sales, Brand Share) into sharp content angles and core key messages for each course product line. 

• Research parent/student insights and conduct competitor analysis to map out detailed content plans across the entire marketing funnel (Awareness -> Consideration -> Conversion). 

• Propose overall concepts, messaging, and scripts for influencer bookings (KOL/KOC), workshops, webinars, and livestreams. 

• Work closely with team members to execute projects and related tasks. 

 

2. Execution & Creative Production Management

 

• Brainstorm, copywrite, and direct visuals for Performance Ads channels (Facebook Ads, TikTok Ads, Google Search/Display). 

• Write highly detailed briefs (Key messages, angles, formats) for KOLs/KOCs and closely control output quality to optimize conversion efficiency. 

• Optimize copy and content structure for Landing Pages and Product Pages to boost Conversion Rates (CR). 

• Script and direct short-form video production based on strong user insights: UGC, student testimonials, course reviews, and seeding scripts. 

 

3. Measurement, Data Analysis & Optimization

 

• Track, interpret, and take accountability for content performance through core metrics: CTR, CVR, CPL (Cost per Lead), alongside engagement metrics (Reach, Views, Retention Rate). 

• Proactively execute A/B testing for new content angles based on daily/weekly data reports. 

• Initiate and implement content optimization plans to minimize costs and maximize conversion rates based on hard data. 

 

4. Reporting & System Development

 

• Deliver regular content performance reports to the direct manager. 

• Standardize and build a content asset library (sample briefs, winning script formulas, creative guidelines) to prepare for process packaging and team scaling. 

 

JOB REQUIREMENTS 

 

Required skills:  

 

• Experience: 2 - 4 years of full-time experience in Content Marketing, with at least 1 - 2 years specialized in Content Performance / Creative Ads. Experience in Education (EdTech, English/IELTS training centers, online courses) or high-ticket services is highly preferred. 

• End-to-End Ownership: Ability to drive the entire process from planning and execution to performance measurement.  

• Performance & Data-driven Mindset: Deep understanding of marketing funnels and conversion ads; habit of working with and optimizing content based on metrics (CTR, CVR, CPL). 

• Target Audience Insight: Deep understanding of the psychology, behaviors, decision-making journeys of customers. 

 

HIRING PROCESS: 

 

Phone Screening > Home Assignment > Onsite Interview > Offering 

 

WHY YOU'LL LOVE WORKING FOR CỐC CỐC: 

 

Few countries have local challenges in search and browser space. Vietnam is one of those countries thanks to Cốc Cốc. There are a lot of challenges in competing against dominant global players, but also lots of rewards when we succeed. 

 

Professional growth: 

 

• What we are doing is difficult. This is why there are a lot of opportunities for you to learn and grow with support from a mix of the learning & development programs. 

• You will work alongside talented team members who have a unique skill set and expertise in this market. 

• Coc Coc is a Vietnamese company, but you will be working in an international environment with team members/partners/customers who are local and international. 

 

Compensation and benefits: 

 

• Attractive salary and bonus scheme with 13th month salary. 

• Performance review twice/year. 

• Special annual leave policy with a minimum of 20 days/year (including 1 day off on your birthday). 

• Great Trade Union benefits for your important life events such as birthday, marriage, newborn child…. 

• Periodic medical checkup, Health Insurance & Health/Social Insurances. 

 

Working environment:  

 

• A culture of flexibility and responsibility, no dress code and annual Work from Home policy. 

• Exciting internal events to help you understand the whole business and make you part of the Cốc Cốc family. 

• Modern and cozy kitchens with plenty of snacks and coffee/tea bars every day, to make sure the energy level is high when you need it. 

• There are many interesting hobby clubs to share your non-professional passions like English Club, Yoga, Football and many other clubs are forming. 

 

Contact: Recruitment@coccoc.com 

LinkedIn: https://www.linkedin.com/company/coccoc/  

Facebook: https://www.facebook.com/coccoc.careers