Cốc Cốc is expanding into the EdTech space with innovative AI-powered products. We are looking for a creative and results-driven Performance Content Executive to develop high-impact content that drives user acquisition and business growth. 

As a Performance Content Executive for Team Edumina, you will bridge the gap between creative storytelling and data-driven marketing to scale our educational products from 0 to 1. 

JOB DESCRIPTION 

1. Strategy & Content Planning

• Collaborate closely with the Performance Lead/Manager to translate business objectives (Leads, Sales, Brand Share) into sharp content angles and core key messages for each course product line. 
• Research parent/student insights and conduct competitor analysis to map out detailed content plans across the entire marketing funnel (Awareness -> Consideration -> Conversion). 
• Propose overall concepts, messaging, and scripts for influencer bookings (KOL/KOC), workshops, webinars, and livestreams. 
• Work closely with team members to execute projects and related tasks. 

1. Execution & Creative Production Management

• Brainstorm, copywrite, and direct visuals for Performance Ads channels (Facebook Ads, TikTok Ads, Google Search/Display). 
• Write highly detailed briefs (Key messages, angles, formats) for KOLs/KOCs and closely control output quality to optimize conversion efficiency. 
• Optimize copy and content structure for Landing Pages and Product Pages to boost Conversion Rates (CR). 
• Script and direct short-form video production based on strong user insights: UGC, student testimonials, course reviews, and seeding scripts. 

1. Measurement, Data Analysis & Optimization

• Track, interpret, and take accountability for content performance through core metrics: CTR, CVR, CPL (Cost per Lead), alongside engagement metrics (Reach, Views, Retention Rate). 
• Proactively execute A/B testing for new content angles based on daily/weekly data reports. 
• Initiate and implement content optimization plans to minimize costs and maximize conversion rates based on hard data. 

1. Reporting & System Development

• Deliver regular content performance reports to the direct manager. 
• Standardize and build a content asset library (sample briefs, winning script formulas, creative guidelines) to prepare for process packaging and team scaling. 

JOB REQUIREMENTS 

Required skills:  

• Experience: 2 - 4 years of full-time experience in Content Marketing, with at least 1 - 2 years specialized in Content Performance / Creative Ads. Experience in Education (EdTech, English/IELTS training centers, online courses) or high-ticket services is highly preferred. 
• End-to-End Ownership: Ability to drive the entire process from planning and execution to performance measurement.  
• Performance & Data-driven Mindset: Deep understanding of marketing funnels and conversion ads; habit of working with and optimizing content based on metrics (CTR, CVR, CPL). 
• Target Audience Insight: Deep understanding of the psychology, behaviors, decision-making journeys of customers. 

HIRING PROCESS: 

Phone Screening > Home Assignment > Onsite Interview > Offering 

WHY YOU'LL LOVE WORKING FOR CỐC CỐC: 

Few countries have local challenges in search and browser space. Vietnam is one of those countries thanks to Cốc Cốc. There are a lot of challenges in competing against dominant global players, but also lots of rewards when we succeed. 

Professional growth: 

• What we are doing is difficult. This is why there are a lot of opportunities for you to learn and grow with support from a mix of the learning & development programs. 
• You will work alongside talented team members who have a unique skill set and expertise in this market. 
• Coc Coc is a Vietnamese company, but you will be working in an international environment with team members/partners/customers who are local and international. 

Compensation and benefits: 

• Attractive salary and bonus scheme with 13th month salary. 
• Performance review twice/year. 
• Special annual leave policy with a minimum of 20 days/year (including 1 day off on your birthday). 
• Great Trade Union benefits for your important life events such as birthday, marriage, newborn child…. 
• Periodic medical checkup, Health Insurance & Health/Social Insurances. 

Working environment:  

• A culture of flexibility and responsibility, no dress code and annual Work from Home policy. 
• Exciting internal events to help you understand the whole business and make you part of the Cốc Cốc family. 
• Modern and cozy kitchens with plenty of snacks and coffee/tea bars every day, to make sure the energy level is high when you need it. 
• There are many interesting hobby clubs to share your non-professional passions like English Club, Yoga, Football and many other clubs are forming. 

Contact: Recruitment@coccoc.com 

LinkedIn: https://www.linkedin.com/company/coccoc/  

Facebook: https://www.facebook.com/coccoc.careers