We are seeking a strategic, creative, and experienced Branding Manager to lead EdTech brand development and strengthen its presence in the EdTech and IELTS learning market. This position will be responsible for developing brand strategy, managing brand identity and storytelling, overseeing key brand touchpoints and events, and collaborating with Marketing teams to deliver integrated campaigns that drive brand awareness and engagement.

 

JOB DESCRIPTION

 

• Develop and manage EdTech brand identity system, ensuring a consistent and distinctive brand image across all touchpoints. 

• Develop overall Branding & Marketing strategies and phased action plans aligned with EdTech’s business objectives. 

• Manage and oversee the EdTech website, ensuring content and brand presentation are up to date and aligned with the overall brand direction. 

• Develop and execute integrated marketing communication (IMC) plans, and lead brand activation and event initiatives to strengthen brand awareness and audience engagement.  

• Plan, organize, and manage online and offline events, including product launches, seminars, webinars, exhibitions, and community engagement activities. 

• Ensure consistency in brand identity, messaging, visual communication, and brand experience across all channels. 

• Develop and maintain EdTech’s brand story, ensuring consistent and compelling storytelling across communication touchpoints. 

• Collaborate with Marketing teams to plan and execute integrated marketing campaigns and initiatives. 

• Monitor brand performance and provide insights and recommendations to strengthen EdTech’s brand presence and market positioning.  

• Track, analyze, and report brand performance metrics, including brand awareness, engagement, campaign effectiveness, and brand health, providing data-driven insights for continuous improvement. 

• Perform other branding and marketing-related tasks as assigned by the Line Manager. 

 

JOB REQUIREMENTS

 

Qualifications: 

 

• Bachelor’s degree in Marketing, Communications, Business Administration, or a related field. 

• 4+ years of experience in Branding, Brand Marketing, or a related role. 

• Strong understanding of brand strategy, brand identity, brand positioning, and integrated marketing communications. 

• Experience in managing brand campaigns, events, and cross-functional marketing projects. 

• Strong strategic thinking, project management, communication, and stakeholder management skills. 

• Creative, proactive, detail-oriented, and able to manage multiple projects effectively. 

• Experience in the EdTech, Education, or Technology industry is a plus. 

 

HIRING PROCESS

 

Phone Screening > (Home Test) > Onsite Interview > Offering. 

 

WHY YOU'LL LOVE WORKING AT CỐC CỐC

 

Few countries have local challengers in the search and browser space. Vietnam is one of those countries thanks to Cốc Cốc. There are a lot of challenges in competing against dominant global players, but also lots of rewards when we succeed. 

 

Professional growth: 

 

• What we are doing is difficult. This is why there are a lot of opportunities for you to learn and grow with support from a mix of the learning & development programs. 

• You will work alongside talented team members who have a unique skill set and expertise in this market. 

• Cốc Cốc is a Vietnamese company, but you will be working in an international environment with team members/partners/customers who are local and international. 

 

Working environment: 

 

• A culture of flexibility and responsibility, no dress code, and annual Work from Home policy. 

• Exciting internal events to help you understand the whole business and make you part of the Cốc Cốc family. 

• Modern and cozy kitchens with plenty of snacks and coffee/tea bars every day, to make sure energy level is high when you need it. 

• There are many interesting hobby clubs to share your non-professional passions like English Club, Yoga, Football, and many other clubs are forming.